Case Study 6: Transforming Data & Analytics for Scalable Business Insights a Global eCommerce Company
Challenge:
The exponentially growing business relied on over 50 disparate dashboards for reporting, leading to inefficiencies, data silos, and an overwhelming number of ad-hoc requests from business teams. Decision-makers lacked a unified, real-time view of key metrics, slowing down strategic execution.
Approach:
- Led the development and launch of a unified insights portal, consolidating key business metrics into a single source of truth.
- Partnered with data scientists, program managers, and engineers to ensure accurate, automated reporting and reduce dependency on manual data extraction.
- Designed the portal to be self-serve, enabling leadership teams and cross-functional stakeholders to access relevant insights without additional analyst support.
Impact:
- 80% reduction in ad-hoc data requests, freeing up analytics and business teams for higher-value work.
- Improved decision-making speed, with real-time insights available to leadership.
- Enhanced operational efficiency, as teams across Sales, Customer Success, and Professional Services aligned on a single source of truth.
This project significantly improved the decision makers' ability to scale data-driven decision-making, reinforcing the power of analytics in optimizing business operations.
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